Today, as measured by assets, Bank of America is one of the top-10 banks in the world. With its acquisition of Merrill Lynch - one of the biggest deals in Wall Street history - Bank of America strengthened its position in markets across the world. They view environmental branding as a key driver of brand value and a way to express the core tenets of the brand.
As a Senior Program Manager, I oversee the branding conversion of Administrative sites (Bank of America, Merrill Lynch, Private Banks) and International bank locations with a focus on Asia, Europe, and South America.
